top of page

Featured Article

  • Martell Willis

Start Prepping Now for the Next Normal in Construction

Updated: Oct 13, 2021

Construction is the largest global industry that accounts for 13% of global GDP. It encompasses infrastructure, industrial structures, and real estate and today many companies are adjusting their business models to embrace the next normal in construction.

Branding Will Play a Role

As productization unfolds, having a compelling brand that is focused on serving the construction needs will take on added value. Also, construction brands need to develop a distinctive identity that will highlight their product, reliability, service quality, value, delivery time, warranties, and service offerings to stay competitive.

18 views0 comments



bottom of page