Construction is the largest global industry that accounts for 13% of global GDP. It encompasses infrastructure, industrial structures, and real estate and today many companies are adjusting their business models to embrace the next normal in construction.
Branding Will Play a Role
As productization unfolds, having a compelling brand that is focused on serving the construction needs will take on added value. Also, construction brands need to develop a distinctive identity that will highlight their product, reliability, service quality, value, delivery time, warranties, and service offerings to stay competitive.
